—A small creative studio led by two sisters, specializing in Squarespace web design, visual identities, and writing with an emphasis on simplicity & thoughtfulness.
We collaborate with artists, creative entrepreneurs, and small businesses to craft beautiful websites, develop strong visual identities, and communicate your stories in ways that resonate with both you and your audiences.
We value collaboration, honesty, and trust. The way we think and work is open and grounded.
The Salt Earth Ethos
The Salt Earth approach is pure, simple, and honest. We value beautiful, functional design and a timeless aesthetic. We appreciate quality craftsmanship and infuse our work with the same values we extend to our everyday lives—mindfulness, honesty, intention, accountability. With a nod to our northern roots, we draw inspiration from the natural world and make conscious efforts to stay grounded in everything that we do. By slowing down and focusing on quality over quantity, we are able to concentrate on what matters most and deliver good, impactful content.
Our Story
We are a close-knit team of likeminded visual and strategic thinkers—duh, we're sisters! Our design sense is so in tune, we often know what the other one is thinking, making working together a breeze. We know each other's strengths, weaknesses, and idiosyncrasies, and can harness them to produce powerful results. We share an insatiable passion for design and almost obsessive attention to detail—qualities we inherit from our father, a skilled and talented carpenter—at the same time that we bring different skillsets.
Being divided across Eastern and Western Canada only makes our bond and working relationship stronger. We have an open and honest relationship, which is something we extend to the way we work with clients and foster partnerships. We encourage open dialogue and facilitate seamless communication, instilling transparency and trust. We also harness the competitive nature of sisterhood, continually challenging each other to be and do better.
Get to Know Us
Sara K. MacLellan
Creative Lead | Co-Designer
Art Historian. Craft gin Lover. Wordsmith.
Element: earth
Relationship: little sister
Location: Metro Vancouver Region
As the little sister, Sara learned from an early age that sometimes you have to stand up for what you know is right, even if it means going against the grain. A natural go-getter, she’s fearless in the pursuit of her goals and dreams. With a background in the visual and liberal arts, she is currently a PhD Candidate in Art History at McGill University in Montréal, and holds both an MA in the History of Art, Design, & Visual Culture (2010) as well as a Bachelor of Humanities (2007). As an art historian, Sara has an appreciation of aesthetics, a keen eye for detail, intense research and interpretive skills, and self-discipline. She’s also a multifaceted creative with a deep love of the written word and provides a mindful and qualitative approach to our partnership.
Erin Labrie
Project Lead | Co-Designer
Creative Explorer. craft beer enthusiast. Communicator.
Element: salt
Relationship: big sister
Location: Greater Toronto Area
As the big sister, Erin has always been a natural-born leader. She takes charge, knows how to get things done with creative flair, and consistently brings exceptional customer service to the next level. Erin is a dynamic communicator, passionate about creating and designing a strong vision, and enthusiastic when it comes to cultivating new ideas and bringing them to life. With a background in communication and media studies, she loves developing and implementing operational processes, drafting marketing strategies, fostering meaningful relationships, managing projects, and satiating her curious nature by learning new things. She's also a pro at working remotely and using productivity and team collaboration tools, and keeps our partnership working seamlessly and efficiently.