Our Process
Listen
Our process starts with listening. We believe in an open and honest collaboration, which means that we work closely with you from the very beginning. We ask questions, listen carefully, and engage in open dialogue. We learn how you think, what you value, what makes your work meaningful and distinct, and how you need your brand to communicate and evolve. Through this immersive process, we craft a clear strategy for moving forward and how we’ll get there—together.
Plan
Great design isn’t just about the finished product, it’s about the process. Before we even head to the drawing board and start developing concepts, we look at the bigger picture. We conduct extensive research, studying the landscape of your business and the mindset of your customers. We then translate the research and insights we cull into a cohesive strategy, developing a blueprint that informs our subsequent design work. We also collect collect visual inspiration that aligns with the look and feel you want your design to evoke. By diving deep, clearly defining the project parameters, and developing a strategic visual approach, we establish the foundation for creating work that aligns with your goals and resonates with others.
Create
With a clear vision, we translate our strategy into a meaningful visual design system—in short, we create. Every design choice, from layout to typography and colour, is made with your communication and project goals in mind. We develop and present initial design concepts, working together to refine concepts into a comprehensive design solution. Once the final design is finished, we prepare it for final production, delivering everything you need to seamlessly bring your new visual identity or website to life with confidence.
Evolve
Our work doesn’t stop here. If we’re building you a website, one of our central goals is to empower you to manage your site on your own. We go behind the scenes, teaching you how to use and update your new site, as well as providing you with resources and guides to best practices. With a solid foundation in place, we can also build and enhance any elements of your brand to accompany your original project, ensuring that your identity and voice are consistent and align across multiple touch points—particularly as your brand evolves. We are always evolving, too. We stay up to date with best practices and art & design trends, continually learning, developing, and mastering techniques to visually convey stories in innovative ways. We are also always available for questions and invite you to keep the dialogue going.
